North American Sunburst Corp. Reaps Rewards from Exhibiting at IWCE

April 10, 2002: A trade show as well attended as the 2002 International Window Coverings Expo in Baltimore can do wonders for a young, growing business. “The show was a turning point for my company,” asserts first-time IWCE exhibitor Ted Morse, president of North American Sunburst Corp. “It broke us out of just working in the Florida area and exposed us to prospective customers in the entire country, and beyond.

“I found out that everybody was looking for exactly what we were doing,” Morse explains. “We do a lot of the specialty stuff that’s hard for others to do, and make it look easy,” Morse adds, referring to the custom-made movable louver sunburst shutters his company produces. “We do it faster than anybody-manufacturing paint-ready or finish-painted sunburst shutters in just 12 to 14 business days-and carefully crate each shutter for shipping like it’s a piece of furniture.

“At the show we got more than 100 cards from companies interested in our products,” says Morse. “Since the show, we’ve talked with 25 of those companies, some of which have already placed pre-paid orders.

“We had a continuous line of people at our booth (#326), which kept three of us busy from 10:30 to 5:00 each day,” Morse reports. “People loved the display; several even asked us to move so they could take pictures of it! From our perspective, the turnout at this year’s show was exceptional,” observes Morse. “We’ve already signed up for the show next year.”

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